Call Us Today: +1 858 874 1989

OUR TEAM

TEAMING IS OUR KEY TO SUCCESS.

Building upon a five-decade legacy of shaping San Diego’s urban, mixed-use experiences, the Urban Property Group provides unsurpassed leasing, sales, and advisory services to owners, investors, developers, and tenants. The Urban Property Group creates, optimizes, and protects value in and forges the next generation of local, vibrant streetscapes.

BILL SHRADER 

Founder & President

Investment sales & advisory

Infill development & repositioning advisory

Strategic leasing support & oversight

30 years in commercial real estate

Lives in Rancho Santa Fe

 

Out of the office, you’ll find him:

On the golf course or playing pickelball, at the beach, hiking or enjoying life with family and friends

Contact me: bill@upgsocal.com

DAVID MAXWELL

Principal

Landlord representation and consultation

Urban San Diego retail and creative office

 

17 years in commercial real estate

Lives in Point Loma

 

Out of the office, you’ll find him:

Snowboarding, running or golfing

 

Contact me: dave@upgsocal.com

AMY MCNAMARA

Principal

Coastal & North County retail, office, mixed-use, and development properties

Infill development acquisition and advisory

Strategic leasing support & oversight

 

30 years in commercial real estate

Lives in Oceanside

 

Out of the office, you’ll find her:

Surfing, running, or spending time with her son and daughter

 

Contact me: amy@upgsocal.com

JOE BRADY

Principal

Downtown, Uptown and coastal North County retail, mixed-use, and development properties

 

11 years in commercial real estate

Lives in Encinitas

 

Out of the office, you’ll find him:

Golfing, surfing, or traveling

 

Contact me: joe@upgsocal.com

SERENA PATTERSON

Principal

Landlord representation 
Retail merchandising strategy and repositioning 

Tenant representation from initial qualification through lease execution

 

17 years in commercial real estate

Lives in South Park

 

Out of the office, you’ll find her:

At the beach, hiking or hanging out with family

 

Contact me: serena@upgsocal.com

LUKE HOLLER

Principal

Retail and mixed-use properties west of the I-5 

Property repositioning advisory

Expansion of Core San Diego tenant into coastal markets

 

4 years in commercial real estate

Lives in Bankers Hill

 

Out of the office, you’ll find him:

Talking sports, surfing, drinking beer or climbing rocks

Contact me: luke@upgsocal.com

Christin Garner

Transaction Manager

Transaction management & project oversight

Integrated marketing management

Merchandising strategy and plans

 

3 years in commercial real estate 

Lives in Encinitas

 

Out of the office, you’ll find her: 

Hiking, boating, or hanging out with family

 

Contact me: christin@upgsocal.com

AFFILIATIONS

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