OUR TEAM
TEAMING IS OUR KEY TO SUCCESS.
Building upon a five-decade legacy of shaping San Diego’s urban, mixed-use experiences, the Urban Property Group provides unsurpassed leasing, sales, and advisory services to owners, investors, developers, and tenants. The Urban Property Group creates, optimizes, and protects value in and forges the next generation of local, vibrant streetscapes.
BILL SHRADER
Founder & President
Investment sales & advisory
Infill development & repositioning advisory
Strategic leasing support & oversight
31 years in commercial real estate
Lives in Rancho Santa Fe
Out of the office, you’ll find him:
On the golf course, at the beach, hiking, or playing pickleball with family and friends
Contact me: bill@upgsocal.com
DAVID MAXWELL
Principal
Landlord representation and consultation
Urban San Diego retail and creative office
17 years in commercial real estate
Lives in Point Loma
Out of the office, you’ll find him:
Snowboarding, running, or golfing
Contact me: dave@upgsocal.com
AMY MCNAMARA
Principal
Commercial, mixed-use, and infill development
Private capital investment sales
Leasing/sales repositioning and advisory
34 years in commercial real estate
Lives in Oceanside
Out of the office, you’ll find her:
Surfing, running, or spending time with her son and daughter
Contact me: amy@upgsocal.com
JOE BRADY
Principal
Retail, mixed-use, development sales & advisory | Downtown, uptown, and coastal North County
St. Augustine High School, San Diego, CA
Villanova University: B.S.B.A. Finance/Economics
New York University: Masters in Real Estate Development
15 years in commercial real estate (licensed Broker)
Lives in Encinitas
Out of the office, you’ll find him:
Golfing, surfing, or traveling
Contact me: joe@upgsocal.com
SERENA PATTERSON
Principal
Urban retail & creative office landlord representation
Tenant representation for restaurants & retailers
Retail merchandising strategy and repositioning
20 years in commercial real estate
Lives in Coronado
Out of the office, you’ll find her:
At the beach, hiking, or hanging out with family
Contact me: serena@upgsocal.com
LUKE HOLLER
Principal
Retail and mixed-use properties west of I-5
Property repositioning advisory
Expansion of core San Diego tenants into coastal markets
7 years in commercial real estate
Lives in Oceanside
Out of the office, you’ll find him:
Talking sports, surfing, drinking beer, or sailing
Contact me: luke@upgsocal.com
Christin Garner
Transaction Manager
Transaction management & project oversight
Integrated marketing management
Merchandising strategy and planning
4 years in commercial real estate
Lives in Encinitas
Out of the office, you’ll find her:
Hiking, boating, or hanging out with family
Contact me: christin@upgsocal.com